Sweden: Net Entertainment

Sweden: Net Entertainment

Swedish gaming supplier's new communication mix

Net Entertainment is a premium world leading supplier of digitally distributed gaming systems used by some of the world's most successful online gaming operators. Net Entertainment was one of the pioneers in online gambling, founded in 1996 by one of Scandinavia's leading off-line casino operators.

The question

The company's former corporate brochures tend to lean heavily on character images, which gave the impression that Net Entertainment was 'just' a game developer. Our agency was asked to create a brochure that would be in line with the company's profile of being a provider of complete gaming systems for operators who want to start an online casino.

The challenge

In order to present Net Entertainment properly on the world stage we wanted to create a storyline that would tell the reader - even if he would only look at a glance - that Net Entertainment is a trustworthy, cooperative and innovative company.

The concept

The story of Net Entertainment is build from a delicate mix of communicative items. Imagery, headlines, figures, endorsements, text and infographics are carefully selected and created to compose a comprehensive and appealing story.

To find out more about our work for Sweden: Net Entertainment, please contact us directly 

Bob van der Lee

Managing director, Total Identity
T +31 20 750 95 58

Edwin van Praet

creative director
T +31 70 311 05 36