Strategic cooperation with Brandson Media Group

Strategic cooperation with Brandson Media Group

An accord signed the 14th April in Moscow

This is the beginning of a new strategic partnership between Branson Media Group and Total Identity

The Total Identity Group expands its presence in the eastern Europe with a new partner: Brandson Media Group, a Russian branding agency that will join Total Identity international network of creative consultants from Amsterdam. The agreement includes a strategic cooperation based on three levels: knowledge sharing, customer insights and exchanges of members between the two teams.


Brandson Media Group

Brandson Media Group_01

Brandson Media Group is a full service branding agency with offices in Moscow and Saint Petersburg. The thirteen years old company, which is one the top five branding and communication agencies in Russia, has a focus on various sectors such as real estate, retail, FMCG and finance.
Total Identity has been active since 1963 as a creative communication agency that combines strategic consulting to creative development. The Total Identity Group has offices and partners in Amsterdam, The Hague, Eindhoven, Antwerp, Bremen, Berlin and Seoul.

Bob van der Lee, Managing Director of Total Identity, is delighted with the new partnership: "Total Identity has been repeatedly putting down significant projects in the Russian market because we did not possess structural interpretation. It has been our experience that local agencies are best suited to the local culture. Our collaboration with Brandson is for us, literally and figuratively, a bridge to connect with Russian knowledge, culture and creativity. We want this partnership to further enhance our international between our customers and us.”

Branson sought in turn to a partner a renowned European company with a strong international presence. According to its CEO, Elena Yufereva, the partnership offers numerous advantages: "Our clients have an increasing need for an innovative approach in branding and marketing communications. Cooperating with a western company provides interesting international and integral perspectives. The choice of partnering with Total Identity was also based on their strong Dutch design DNA - we can offer to our customers a true added value and thus a competitive advantage.

Bob van der Lee and Elena Yufereva at the annual Branding & Design seminar in Moscow.

To find out more about our work for Strategic cooperation with Brandson Media Group, please contact us directly 

Bob van der Lee

Managing director, Total Identity
T +31 20 750 95 58

Hans P Brandt

M +31 20 750 95 65