Knowledge platforms 2.0

Knowledge platforms 2.0

The smart way to connect

While most LinkedIn knowledge networks still need to prove their added value, we brush here and there by a couple of next-practice knowledge platforms that have developed their own road to connectivity. For your inspiration, here are three examples from the current Dutch online environment.

INNL: Social Semantics Story-Network

INNL is a network for stories with members like the National History Museum, Geheugen van Oost, Buurtwinkels, Nieuw Land Erfgoed and the Jewish Community Monument. The visitors of each site within the INNL network can log in with their profile and then contribute with their own input. This allows users to, for example, illustrate their story on the NMH site with photographs from the database of the ANP, or tag people from the Jewish Community Monument in a photo on the Buurtwinkels website.

The ANP Historical Archive is a valuable addition to the INNL network, where the Dutch can contribute in writing their history together. The site supports contributions in various forms, such as stories, sound clips, photos and video. Users can also add geographical and chronological information to their contributions. Thus events become linked to the time and place where they happened and the connections between the events are revealed. This semantic web-architecture allows for meaningful relationships between the content of the website and personal stories. The INNL network now connects about 500,000 stories, photographs, objects, descriptions of persons and other historical content.

Innovative Approach

The INNL-concept recently won the prestigious ‘Best of the Web’ award in the Innovation category. The jury praised the platform as being the ‘next practice’ for museums online. Managing director Erik Schilp is proud of the award: ‘The National History Museum wishes to share its information in an attractive and interactive manner. Innl.nl was also born out of this concept. It is nice to see that this innovative approach is recognized internationally.’

Also innovative, but corporate-driven, is Financeincorporated.nl, the online successor of the paper magazine f.ing from ConQuaestor. This consultancy organization focuses on the top 200 business and government organizations under the motto ‘mastering finance’.

Show Vision and Share Knowledge

ConQuaestor, also a ‘BV Netherlands Dashboard’, wants to establish itself as opinion leader in its sector with the help of the online f.inc.

Director Albert Hamminga:
‘While our bi-monthly paper magazine f.inc was a loose collection of articles, we have now transformed it into a digital knowledge label. The challenge was to completely leave the paper version behind and then find out what a digital version should look like, with the note that we had to maintain our visibility. We owe it to our position to radiate vision and to share knowledge. This initiative works not only because we showcase a high number of relevant articles online. The challenge is to show customers and stakeholders what the financial and economical developments from the ‘here and now’ will lead to in the coming years. Therefore we are building knowledge folders based on actual, relevant themes. By extension, we are then able to develop analyses and scenarios.

The knowledge contributions come from both our own organization and our customers and independent experts. We also offer live streams from leading financial media. That makes f.ing a credible, interesting knowledge platform that sits at the forefront of new developments.’

By using selectors, the user can choose the supply of information according to his or her own interests. While the paper edition was distributed among 9,000 relations, the knowledge platform is accessible to anyone. Thus the contact chains with the customers and relationships of ConQuaestor are given an important role.

Hamminga: ‘The added value is that we can now use more media channels and forms, and be more interactive and up-to-date. The next step is to link the digital f.inc with other ConQuaestor knowledge labels, such as ConQuaestor.tv and the ConQuaestor Masterclasses, to enable connectivity. People would also like to physically meet each other, and that becomes obvious from the over-booking of our Masterclasses.’

Another future step is to roll-out a social media program, which enables employees to become conversation managers. ‘There is absolutely nothing wrong with sharing the knowledge that we have for free. Our added value is that we, like no other, are able to deploy this knowledge for our clients. Thus we freely offer our knowledge without being affected by loss.’

Q: show intelligence in cross-media

Last but not least, there is Q, its name being an abbreviation from Quarterly, the channel used by Delta Lloyd Group to communicate with its stakeholders. According to its mission statement, Q aims to inspire and encourage idea-exchanges about Delta Lloyd and the financial services world. Expressed at least 4 times per year, and not bound to any specific form - that is a testimony for courage. Thus Q can be a magazine, a file, an event or any other appropriate form whatsoever. According to its founders, Qblog also guarantees continuous dialogue and contact.

A closer look at this ‘open platform’ shows, however, that there is hardly any dialogue, although that might still come in the future. All in all, Delta Lloyd’s Q aims to reach opinion leaders and to be recognized as a leading and forward-thinking organization. This cross-media concept offers an independent journalistic approach, and instead of the old-school corporate branding Delta Lloyd’s Q provides an intelligent form of brand generosity. Totally 2011.

PS: A special article on Brand Generosity coming soon.