Corporate handwriting

Corporate handwriting

Typeface expressing an organization's character and positioning

Corporate Type Faces

People tend to have their own particular handwriting, reflecting a certain mentality, personality and emotional state. Companies may use a specially developed typeface as their corporate handwriting, showing their character and positioning. But whereas a person's handwriting cannot be changed and is a natural reflection of their personality, a corporate typeface is specifically designed and may possess characteristics that reflect the company's ambitions. Typefaces may be developed for many purposes. They may serve as an extension of a brand or be used as a strategic intervention to raise brand recognition. However, by performing these roles, typefaces have developed their own specific values and character in the course of time. 

To find out more about our work for Corporate handwriting, please contact us directly 

Hans P Brandt

M +31 20 750 95 65

Bob van der Lee

Managing director, Total Identity
T +31 20 750 95 58