CONVERSION & CRM

In any communication endeavor you undertake, in every online or offline channel you set up, clear conversion goals are the key to success.
Whether they are financial (purchases, contracts) or customer relationship-focused (calls, emails, appointments, etc.), all goals need to be monitored, tracked and acted upon, throughout your multiple customer touch points. The information generated by conversion tracking is in turn essential for setting up an efficient customer relationship management program.

CONVERSION DASHBOARD

The conversion dashboard acts as a central point where everything comes together: integrating your customer relationship management with your conversion goals in one dashboard will give clarity, efficiency and yield impressive end-results for your business. This direct connection will reveal significant and sometimes unexpected results with regard to the most successful customer response models or follow-up methods. The conversion dashboard is therefore an essential component for a flexible, context-oriented conversion program.

ESSENTIAL PRODUCT SPECS

• Conversion goals tracking
• Customer touch point activity logging
• Tracking and logging of main leads and follow-up actions
• Customer care team management
• Customisable, automatic message system for different touch points and scenarios
• Logging of active / inactive contacts
• Direct e-mail sending and receiving
• Possibility to assign handlers to customers (automatic or manual)