FROM BRAND PROPOSITION TO INVOLVEMENT AND DIALOGUE

FROM BRAND PROPOSITION TO INVOLVEMENT AND DIALOGUE

Year in year out, large and small organisations spend hundreds of millions of euros on communications: printed matter, visual material, logos and banners, printing styles and letter headings, campaigns and radio and television commercials. Organisations and the professionals they commission work on the basis of trusted conventions, reflexes and methodologies; there is a demand and what the professionals supply is nothing more than an answer to that demand. In other words: familiar products at familiar prices in accordance with a previously formulated result. Everyone is satisfied, or so it appears. But beneath the surface there is a growing uneasiness. The question of effectiveness is being increasingly posed. And this concerns the reputation and image formation of the organisation. For years, this theme in design has not been a particular subject of discussion, because what was created here in the Netherlands was per definition of an excellent standard and therefore effective.

Contact: 
To find out more about FROM BRAND PROPOSITION TO INVOLVEMENT AND DIALOGUE, please contact us directly 

Hans P Brandt

CEO
M +31 20 750 95 65

Bob van der Lee

Managing director, Total Identity
T +31 20 750 95 58