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About Total Identity Group

Profile of the Total Identity Group. With her companies: Total Identity (Amsterdam, Eindhoven, Antwerpen), Total Active Media, Total Public, Koeweiden Postma en C&F Report.

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Total xchange Q1-15

Photo report of our q1-2015 internal knowledge market.

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15 Marketing and BrandingTrends for 2015

The new year, 2015, will soon be upon us. In numerology, 15 is the combination of the number 1 (representing leadership and forward movement) and the number 5 (numeric for business and finance)...

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Corporate video

We are strategists, writers, designers, marketers, filmmakers, information architects and programmers.
Our work area runs from app development to boardroom consultancy and logo design to citizen participation.

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Contact

The Total Identity Group consists five operating companies in Amsterdam (HQ), The Hague, Eindhoven and Belgium (Antwerp). In Germany (Berlin, Braunschweig and Bremen) and Korea (Seoul) we have representitives

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Belgium: Brussels & I

The name is Br(ik. It refers to ‘Brussels… and me’. Br(ikken is also a verb that stands for the connecting, pro-active mentality of the organization. And the name is in line with the core values of the organization: authenticity, personality and real time. The organization has two major roles...

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Global: GustoMSC

GustoMSC is an internationally operating engineering company specialising in the development of mobile offshore units...

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Digital Asset Management

3-minute introduction in high-end brand management. From digital asset management and workflow optimization to great campaign management.

i-Base

i-Base is updated centrally, enabling every user to automatically communicate using the correct corporate style.

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Creating content together with your readers

Author: Fleur Schrader
Are you involving the users of your content before developing it? The future of co-creation lies in personal customisation, whereby the process with the reader already exists in the development phase. Actively involve clients and stakeholders in the process and develop the narrative together.

WHAT! The Real Estate Community

Get to know WHAT!, the virtual real estate community where work, knowledge, capital & networking come together. WHAT! is a market-wide initiative by entrepreneur Hasse Dekker designed to unlock the real estate market.

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Identity & Branding in 10 models

Author: Renaat Van Cauwenberge
Schematic tools to assist the understanding of complex problems and the identification of solutions

5 decades of excellence

When I first entered this company, I felt something was happening here. What happened, was a group of people thoroughly committing themselves to a certain subject ...

Hack the Brain 2014: hackers hack brains

Author: Martijn Arts
Will it be possible for us to replay our dreams in the future? Are you going to be looking for your future partner online based on the results of a brain scan? Could you remotely make use of someone’s gift for maths? Or are we going to link our brains to one another to create one intuitive ‘super brain’?

Storytelling

The corporate story creates shared points of departure for all communications going out to all stakeholder groups and can be retold. Furthermore, employees connect the why, how, what, who & when in light of the past, the present, and the future.

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Trends in corporate reporting 3

Author: Pieter Koenders

The materiality analysis is like an MRI scan which provides insight into the consideration between relevance, significance and influence.

Koeweiden Postma in relaunch

The Amsterdam design agency, Koeweiden Postma has announced that it is to be relaunched by becoming part of the Total Identity Group...

Webdeveloper i-Base M/V

A web developer works closely with a team of people who are experts in connecting areas. Think include system architecture, interface design, animation, illustration, audio / video, scripting, social media and communications. 

NEW BOOK: Identity Colour Codes

Felix Janssens - creative director at Total Identity - in collaboration with Hollandse Hoogte and Bis Publishers produced the book Identity Colour Codes about the binding powers of colours.

Highlights of 50 years of design

50 years: 1963 - 2013
Our story in short...

Brands of the future must stimulate and entertain

Author: Mir Verkaaik

People no longer trust what the advertiser says, which has resulted in the consumer now taking centre stage in the marketing mix.

Manage the gap

Author: Saskia Dijkstra

Identity and brand are inextricably linked to each other. A brand without identity is heading towards dismantling its 'being'. An identity without a brand doesn't generate any volume. What is important is that we know the difference...

‘Brand Thinking’ tutorial

The workshop was intended to engender a new, innovative and inspiring view of their own creations.

About Asia forms bridge between Europe and Asia

Total Identity has joined forces with About Asia, a group of young entrepreneurs who are busy bridging the continents of Europe and Asia. Our recent activities for Chiel Jedang and LG in South Korea have shown that there is a huge need and great demand for powerful and thought-provoking corporate design among the larger Asian corporations. 

Global: Kranendonk

Using what is known as a ‘brand compass’, the various aspects of the new positioning are mapped out. Kranendonk as Technology Centre is placed in the centre; the four key roles form quadrants around it. These roles are translated into core values...

Global: Ahold Reshaping reporting

Financial and strategic reporting is an essential control mechanism for Royal Ahold...

Drupal Themer / Site-builder M/V

 Thinking, inventing, developing, testing and managing websites, software applications, apps and everything in between. Your job?

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Project manager i-Base M/V

As project manager i-Base you are responsible for the supply and maintenance of our communications management system i-Base. You have an entrepreneurial spirit and you are looking for customer-oriented solutions to put an optimal result. Optimally within the parameters of quality, budget, time and the team.

Takeover by Total Identity Group

Pieter Koenders and Total Identity Group in Amsterdam, have together taken over C&F Report, a specialist...

Total Identity best Dutch communications agency

Russia: Sochi Park

The first and prime theme park of Russia makes Russian culture globally accessible thru magical design...

Holland: PinkRoccade Healthcare

The Healthcare industry is going through difficult times. The costs of cure & care as well as mental health care are increasing...

Tour de France Grand Départ 2015

Photoreport Zapposium; 50th anniversary of Total Identity

Brand guides

Europe: Equens sharing insights

Europe: Le Salon des Femmes

Dutch: EasyWalker

Europe: Ordina

Global: Van Leeuwen

Holland: BoerCroon

BoerCroon has been active at the top of the Dutch corporate world and government since 1973.

Corporate handwriting

ServiceDesk

Brand compass

With the brand compass of Total Identity, your challenges regarding positioning are being made communicative for all co-workers. We deliver a total product which rises through several workshops with key persons of your company.

Event Optimizer

Event Optimizer is a versatile, flexible, tablet-based collection of apps that adds value to your event by uniquely identifying and connecting all event guests with each other... 

Communication-scan

The Communication-scan gives you an extensive insight of your perceived image. The scan examines if the organisation-identity lines with the image of the company.

020 750 95 95

HPO scan

Global: Royal Boon Edam

Global: Holland Financial Centre

The customer is dead, long live the network!

Optimum brand experience

Incorporate identity

The customer is king

Total Identity 2.0

Europe: Equens SE


 

Conversion dashboard

Global: KLM Cargo

Global: Bavaria

i-Base 5.0

Global: Royal BAM Group

The Royal BAM Group has expanded its activities extensively, leading to a need for an identity that facilitates growth and creates clarity.

Italy: Vigilius

Norway: Powel

Europe: Vaillant

Total Identity executed an international audit to plot the status quo and brand perceptions in the different markets and countries on an AS-IS basis.

Engage #2

Sweden: Net Entertainment

SWEDEN: Net Entertainment is a premium world leading supplier of digitally distributed gaming systems used by some of the world’s most successful online gaming operators.

Russia: Zumla

A new interactive sensation from the Russian Federation.

Trends in corporate reporting 2

Author: Pieter Koenders

What we have noticed with a lot of reports is the lack of structure.

Equens: Sharing insights

Annual Reporting 2014

An annual report is more than just a report on the year gone by. It presents an excellent opportunity for your organisation to convey consistency and communicate with your stakeholders. 

Europe: Thalys

Four European rail companies have united forces in creating the first international rail network: a high-speed line that connects Paris, Amsterdam, Cologne and Brussels.

Europe: Ahold

Global: Royal Haskoning

Belgium: Br(ik

The Flemish government wants the Flemish higher education institutions in Brussels to join forces with Quartier Latin, the leading provider of housing for Flemish students in this city.

Test essay

It's not the design. It's the mentality.

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Front-end developer open source M/V

Design, invent, develop, test, and manage Web and cross-media applications. Your job includes all this. 

The new organizing

Internship

We always find a place for motivated, inquisitive interns pursuing an education in design, (marketing) communication or copywriting.If you have what it takes, let us know right away!

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Careers

If you share the same views and wish to come work with us, please check our job openings and email us your CV, together with a short description or sketch of the ‘challenger’ in you.

Holland: Amsterdam Fashion Week

The particularly sensitive brand

Holland: Stern Group

Trends in Corporate Reporting

The effect of Social Media

Total Identity: Made in Italy

FROM BRAND PROPOSITION TO INVOLVEMENT AND DIALOGUE

Everyone is conversation manager

The expressive organisation

THE CONCEPT AS LAW

Shifting worlds

Being the Challenger

Europe: Vedior

Korea: ShinYoung and G-Well

Europe: Schiphol THEGROUNDS

Global: IHC Merwede

Benelux: GITP

Holland: BNG

Europe: Ahrend

Global: Besix Group

Korea: CJ Group

CJ Group is one of the biggest conglomerates of Korea. A strong and corporate typeface and a clear design system bring together a growing number of CJ  ...

Digital marketing - 10 trends, 10 models, 10 must-read books

Holland: Victor Russo's Osteria

The making of... Total Design

Korea: Hyundai Card

Korea: Hanaro Telecom

Global: Royal Van Zanten

Egypt: Hospius

Europe: Qizini

Approaching identity from the 4d perspective

Reinventing Journalism

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3D Printing: the new industrial revolution

Knowledge platforms 2.0

One World launches global Data Atlas

Name Development Fun.ki

We helped Cartamundi to find a name for a totally new concept in the world of digital entertainment using a strategic and co-creative approach to naming.

Take a look at our caseposters