Profile of the Total Identity Group. With her companies: Total Identity (Amsterdam, Eindhoven, Antwerpen), Total Active Media, Total Public, Koeweiden Postma en C&F Report.
A global brand strategy needs a characteristic signature. The LG brand communication is organized around the specific combination of life-loving optimists, visual brand properties as derived from the geometrical brand icon and recognizable text messages.
With the advent of new management there is a change program deployed. Working on financial stability and confidence is the motto. In the European field, De Nederlandsche Bank joined the Eurosystem by the European Central Bank. The introduction of the banking union is characteristic of the new (international) role of DNB.
We are strategists, writers, designers, marketers, filmmakers, information architects and programmers. Our work area runs from app development to boardroom consultancy and logo design to citizen participation.
The Total Identity Group consists five operating companies in Amsterdam (HQ), The Hague, Eindhoven and Belgium (Antwerp). In Germany (Berlin, Braunschweig and Bremen) and Korea (Seoul) we have representitives
Beauty Bank is an initiative that recognizes this and aims to help the less fortunate break out of their isolation by creating affordable beauty treatment. Total developed the visual language.
The name is Br(ik. It refers to ‘Brussels… and me’. Br(ikken is also a verb that stands for the connecting, pro-active mentality of the organization. And the name is in line with the core values of the organization: authenticity, personality and real time. The organization has two major roles...
Victor Russo is an enthusiastic young Italian entrepreneur, who from early on in his life had a passion for Italian cuisine. Now he wants to start an Italian osteria franchise.
Together with the management of IHC Merwede, Total Identity developed a vision on the organization and its position in the market. We wanted to make the company visible and strong - as a The Technology Innovator. To help them improve their image, we challenged them to become one company with a solid name, brand and identity. A company resistant to recessions and able to compete with other major players operating on a global scale.
Author: Fleur Schrader Are you involving the users of your content before developing it? The future of co-creation lies in personal customisation, whereby the process with the reader already exists in the development phase. Actively involve clients and stakeholders in the process and develop the narrative together.
Get to know WHAT!, the virtual real estate community where work, knowledge, capital & networking come together. WHAT! is a market-wide initiative by entrepreneur Hasse Dekker designed to unlock the real estate market.
What Bavaria has brought about over the past few months is not simply a rebranding. The Swinkels family, which has run the brewery in Lieshout, Brabant for more than 300 years, wanted to get back to basics. The result is that the heritage has visibly returned with renewed 21st century.
50 years of design thinking. Developing strong identities.
When I first entered this company, I felt something was happening here. What happened, was a group of people thoroughly committing themselves to a certain subject ...
Author: Martijn Arts Will it be possible for us to replay our dreams in the future? Are you going to be looking for your future partner online based on the results of a brain scan? Could you remotely make use of someone’s gift for maths? Or are we going to link our brains to one another to create one intuitive ‘super brain’?
The corporate story creates shared points of departure for all communications going out to all stakeholder groups and can be retold. Furthermore, employees connect the why, how, what, who & when in light of the past, the present, and the future.
A web developer works closely with a team of people who are experts in connecting areas. Think include system architecture, interface design, animation, illustration, audio / video, scripting, social media and communications.
Felix Janssens - creative director at Total Identity - in collaboration with Hollandse Hoogte and Bis Publishers produced the book Identity Colour Codes about the binding powers of colours.
Identity and brand are inextricably linked to each other. A brand without identity is heading towards dismantling its 'being'. An identity without a brand doesn't generate any volume. What is important is that we know the difference...
Total Identity has joined forces with About Asia, a group of young entrepreneurs who are busy bridging the continents of Europe and Asia. Our recent activities for Chiel Jedang and LG in South Korea have shown that there is a huge need and great demand for powerful and thought-provoking corporate design among the larger Asian corporations.
Using what is known as a ‘brand compass’, the various aspects of the new positioning are mapped out. Kranendonk as Technology Centre is placed in the centre; the four key roles form quadrants around it. These roles are translated into core values...
With the brand compass of Total Identity, your challenges regarding positioning are being made communicative for all co-workers. We deliver a total product which rises through several workshops with key persons of your company.
Event Optimizer is a versatile, flexible, tablet-based collection of apps that adds value to your event by uniquely identifying and connecting all event guests with each other...
The Communication-scan gives you an extensive insight of your perceived image. The scan examines if the organisation-identity lines with the image of the company.
SWEDEN: Net Entertainment is a premium world leading supplier of digitally distributed gaming systems used by some of the world’s most successful online gaming operators.
An annual report is more than just a report on the year gone by. It presents an excellent opportunity for your organisation to convey consistency and communicate with your stakeholders.
Four European rail companies have united forces in creating the first international rail network: a high-speed line that connects Paris, Amsterdam, Cologne and Brussels.
The Flemish government wants the Flemish higher education institutions in Brussels to join forces with Quartier Latin, the leading provider of housing for Flemish students in this city.
We always find a place for motivated, inquisitive interns pursuing an education in design, (marketing) communication or copywriting.If you have what it takes, let us know right away!
If you share the same views and wish to come work with us, please check our job openings and email us your CV, together with a short description or sketch of the ‘challenger’ in you.
Design bringing together a number of CJ affiliate companies
CJ Group is one of the biggest conglomerates of Korea. A strong and corporate typeface and a clear design system bring together a growing number of CJ ...
We helped Cartamundi to find a name for a totally new concept in the world of digital entertainment using a strategic and co-creative approach to naming.
