A global brand strategy needs a characteristic signature. The LG brand communication is organized around the specific combination of life-loving optimists, visual brand properties as derived from the geometrical brand icon and recognizable text messages.
With the advent of new management there is a change program deployed. Working on financial stability and confidence is the motto. In the European field, De Nederlandsche Bank joined the Eurosystem by the European Central Bank. The introduction of the banking union is characteristic of the new (international) role of DNB.
We are strategists, writers, designers, marketers, filmmakers, information architects and programmers. Our work area runs from app development to boardroom consultancy and logo design to citizen participation.
The Total Identity Group consists five operating companies in Amsterdam (HQ), The Hague, Eindhoven and Belgium (Antwerp). In Germany (Berlin, Braunschweig and Bremen) and Korea (Seoul) we have representitives
The name is Br(ik. It refers to ‘Brussels… and me’. Br(ikken is also a verb that stands for the connecting, pro-active mentality of the organization. And the name is in line with the core values of the organization: authenticity, personality and real time. The organization has two major roles...
November 26 we invited our relations for an evening full of inspiration and ideas. More than 250 friends and colleagues were invited to join us to explore the latest development creations in the field of identity and branding.
Together with the management of IHC Merwede, Total Identity developed a vision on the organization and its position in the market. We wanted to make the company visible and strong - as a The Technology Innovator. To help them improve their image, we challenged them to become one company with a solid name, brand and identity. A company resistant to recessions and able to compete with other major players operating on a global scale.
The flavour of a city or more precisely its brand is entirely experiential, perceptual and continuously changing. The City Brandscaping Model will help us mapbrand images of cities and shape their identities for tomorrow’s economic health of our metropolises.
Author: Fleur Schrader Are you involving the users of your content before developing it? The future of co-creation lies in personal customisation, whereby the process with the reader already exists in the development phase. Actively involve clients and stakeholders in the process and develop the narrative together.
Get to know WHAT!, the virtual real estate community where work, knowledge, capital & networking come together. WHAT! is a market-wide initiative by entrepreneur Hasse Dekker designed to unlock the real estate market.
What Bavaria has brought about over the past few months is not simply a rebranding. The Swinkels family, which has run the brewery in Lieshout, Brabant for more than 300 years, wanted to get back to basics. The result is that the heritage has visibly returned with renewed 21st century.
Corporate design programs are firmly based on the activated fire assests. Manage and develop requires a conscious design of the organization for marketing and communications. Compatible with the most effective tools.
Author: Martijn Arts Will it be possible for us to replay our dreams in the future? Are you going to be looking for your future partner online based on the results of a brain scan? Could you remotely make use of someone’s gift for maths? Or are we going to link our brains to one another to create one intuitive ‘super brain’?
The corporate story creates shared points of departure for all communications going out to all stakeholder groups and can be retold. Furthermore, employees connect the why, how, what, who & when in light of the past, the present, and the future.
With 150 years of history, Koninklijke Van Zanten is the world’s largest company that produces organic material for breeders. A universal yet unique corporate identity helps to create a uniform and powerful global presence.
Identity and brand are inextricably linked to each other. A brand without identity is heading towards dismantling its 'being'. An identity without a brand doesn't generate any volume. What is important is that we know the difference...
Total Identity has joined forces with About Asia, a group of young entrepreneurs who are busy bridging the continents of Europe and Asia. Our recent activities for Chiel Jedang and LG in South Korea have shown that there is a huge need and great demand for powerful and thought-provoking corporate design among the larger Asian corporations.
Using what is known as a ‘brand compass’, the various aspects of the new positioning are mapped out. Kranendonk as Technology Centre is placed in the centre; the four key roles form quadrants around it. These roles are translated into core values...
With the brand compass of Total Identity, your challenges regarding positioning are being made communicative for all co-workers. We deliver a total product which rises through several workshops with key persons of your company.